Think of your LinkedIn profile as your digital handshake – it’s often the first impression people get of you professionally. Whether you’re actively seeking new opportunities or simply growing your presence in your industry, chances are people are Googling you. And when they do, your LinkedIn profile is likely what shows up first..
The Problem? Most Profiles Are an Afterthought
It’s not uncommon to see LinkedIn profiles that are:
- Outdated, reflecting past roles but not current expertise
- Incomplete, with vague headlines or missing sections
- Or quickly thrown together without much thought
This matters more than people realise. Just like you wouldn’t show up to an important meeting in trackpants, you don’t want to show up online looking unprepared.
LinkedIn Isn’t Just for Job Hunting
Today, LinkedIn is a platform for much more than finding a job. It’s where:
- Clients check you out before reaching out
- Recruiters search for top talent
- Industry peers connect, collaborate and refer
Having a well-crafted profile isn’t about self-promotion – it’s about showing up with clarity and credibility. It’s a tool for leadership visibility, professional growth and long-term networking.
What Makes a Good Profile?
A strong LinkedIn profile:
- Has a quality headshot, with you looking professional and approachable
- Reflects your current career/business direction and values
- Is written in a tone that feels human, not robotic
- Highlights measurable achievements, not just job title
When done well, your profile becomes an asset – something that opens doors, builds trust and reflects positively to the professional audience
Think of your LinkedIn profile as your digital handshake – it’s often the first impression people get of you professionally. Whether you’re actively seeking new opportunities or simply growing your presence in your industry, chances are people are Googling you. And when they do, your LinkedIn profile is likely what shows up first..
