About Us

Get to know us

After years of running social media training workshops for local, small businesses, Cheryl noticed there was a gap between learning and implementing. Business owners just didn’t seem to have the time, inclination or confidence to be posting on their own social media accounts. 

It became clear to her that there was a real need for an affordable service, managing social media for small business and also offering strategy sessions to compliment workshop trainings. 

It was with this purpose that Social4U was launched as its’ own entity in October 2017, building into the vibrant team we have today. With fabulous sole traders and small business clients, our mission continues to be, ‘creating stress-free social media for small business’.

Aussie Aussie Aussie

We are proud to be an Australian business with our entire team based in the leafy North Shore in Sydney! 

We eat, sleep and breathe socials, so you don’t need to. 

Get in touch with us today if you want to sit back and relax while we do your socials!

Cheryl Alderman

All around guru on multiple social media platforms and business in general. Head honcho (so we do what she says) and workshop facilitator.

Managing Director

Julz Gapon

Across the board social media whiz.
Experience in Facebook, Instagram and online advertising. Hair changes colour on a weekly basis.

Master of Management
Bachelor of Marketing and Media


Lisa Van den Heuvel

Our newest team member. Inhouse writer with a side of Instagram and Facebook. Lisa loves everything Disney and loves to test her baking experiments on us!

Bachelor of Communications

Natalie Ollis

The queen of Instagram and influencer, part-time photographer. Divides her time between the snow & the beach, and doesn't mind a donut or two.

Bachelor of Marketing and Media